The creative industry is poised for significant growth and development under the government’s 24-Hour Economy policy, according to Dr. Ishmael Nii Amanor Dodoo, Head of Innovation Finance, Markets, and Partnership at the 24-Hour Economy and Accelerated Export Development Secretariat.
Speaking at the launch of the 9th edition of the Africa Makeup and Beauty Fair in Accra, Dr. Ishmael Dodoo stated that the 24-Hour Economy policy is designed to transform the economy by promoting local production, entrepreneurship, and job creation.
The fair, themed “Thrive: Nurturing Brands and Innovation in a Changing Climate,” brought together makeup artists, beauty brands, and industry stakeholders from across Africa and beyond, aiming to foster innovation within the beauty industry.
The event featured a variety of engaging activities, including live sessions and a fashion and beauty show, showcasing the vibrant talent within the sector.
Dr. Ishmeal Doodo reaffirmed the government’s commitment to supporting local entrepreneurs and businesses, with a special focus on the creative industry.
He indicated that the government will provide financial backing to entrepreneurs and businesses in the creative industry to help them access the capital and resources necessary for growth.
Regarding infrastructure development, he stated that investments will be made in essential facilities, including studios, production hubs, and training centers, to support the evolution of creative industries like film, television, music, and video games.
He said that targeted programs would be implemented to equip artists and entrepreneurs with the skills required for success in the industry.
Dr. Dodoo reiterated the government’s commitment to creating opportunities for creative businesses to access both domestic and international markets as a way to unlock the full potential of the creative industry and position it for success on the global stage.
Source: Emmanuel Coffie
