The 2024 fifth edition of PruRide competition has been launched in Accra and has coincidentally falled on the 10th anniversary of Prudential Life Insurance Ghana
Prudential Life Insurance Ghana (PLIG), a leading life insurance company in Ghana, has today officially launched the fifth edition of the annual urban cycling event;
The event formd part of activities to commemorate the 10th Anniversary celebration of Prudential Life’s operation in Ghana. It was launched on the sidelines of the Emy Africa Expo at the Accra International Conference Centre (AICC).
The Launch attracted officials of the National Sports Authority, the Ghana Cycling Federation, Cyclists, Cycling Enthusiasts and other Partners of Prudential Life and the media.
PruRide Accra was inspired by Ride for London, the largest annual cycling festival in the world.
In his remarks, the Chief Operations Officer of Prudential Life Insurance Ghana, Peter Adjei indicated that the company’s decision to support the cycling sport and for that matter, PruRide since 2019 is because, Cycling helps to promote a healthy lifestyle, which is linked to the purpose of being partners of every life and protectors of every future.
Mr.Adjei observed that the consistent success of the annual event has been possible through the support of the Ghana Sports Authority, the Ghana Cycling Federation, the Ghana Police Service, the Media, Prudential staff, their partners and most importantly the cyclists; both professional and amateurs who have worked with them every year. “What we have achieved since 2019 is a is proof that cycling can bring us together and help promote healthy living among many,” he stressed.
The Head of Sustainability at Prudential Life Insurance Ghana, Emmanuel Hammond explained that this year’s main event scheduled for Sunday August 25, 2024, at the Black Star Square, would be preceded by three Fun Rides in Accra and Kumasi. This includes a Corporate Fun Ride which promises to be engaging and destressing.
Mr. Hammond then appealed to all cyclists and stunt professionals to ensure that they wore helmets and other riding gear and follow all safety and road instructions, to ensure an incident free event saying, at Prudential, the safety of every life is important to them.
He indicated that the call for safety aligns with Prudential’s strategy of building resilient communities. It is for this reason that the company instituted Safe Steps Road Safety Campaign in collaboration with the Prudence Foundation (community investment arm of Prudential plc in Asia and Africa), the National Road Safety Authority, the Multimedia Group, and the Didier Drogba Foundation in Ghana on 10 November 2021.
Safe Steps aims to raise awareness and provide educational information on life-threatening issues in the hope of saving lives and building more resilient communities.
The Director of the National Sports Authority, Mr. Dodzie Numekevor assured of government’s commitment to developing the cycling sport and welcomed the support and elevation that Prudential and PruRide has brought to the Cycling sport in the country.
He called on other businesses, donors and partners to support the annual cycling event because it has a huge potential in the are of sports tourism, business visibility and other investment opportunities added that, it is also in line with the SDGs on health and safety, he added.
Prudential Life Insurance Ghana is a wholly owned subsidiary of Prudential Plc., which provides life and health insurance and asset management to 18 million customers across 24 markets in Asia and Africa. Guided by its purpose; partners of every life and protectors of every future.
Prudential puts customer first and operates a model that positions it as the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions.
Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business is listed on stock exchanges in London, Hong Kong, Singapore and New York.
